a cheese company website who threw 2,o00 lb of cheese into the ocean to help it mature with the idea of the temperature and pressure being ideal. However this ideal of theirs came to afoot when it was time to retrieve the cheese. Not realising how deep and dark the fjords were and the deep currents running through them, 15 days diving they gave up hoop of rescuing the cheese. Beautiful!!! Guess what they are going to try again!!!!